Digging for Diamonds… How to Unlock Hidden Gems in Your Data
Please join Gina Greco, Manager of Data Services of CTRAC Direct/Midwest Direct and Tony Maas, Principal Consultant of Firstlogic Solutions at the 2019 NPF Workshop – Digging for Diamonds… How to Unlock Hidden Gems in Your Data.An effective mail campaign doesn’t start when the ink hits the paper – it starts with the quality of the data.Data can be like a diamond in the rough. Apply the right adjustments here and there and its value and effectiveness goes up tremendously.Address cleansing and presorting are critical components to any mail campaign, but stopping there undermines the real potential in your data.That’s why repeatable and high quality data hygiene that goes beyond standard cleansing is critical to optimizing data in ways that produce successful campaigns time and time again.
DIGGING FOR DIAMONDS…HOW TO UNLOCK HIDDEN GEMS IN YOUR DATA
Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 141