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Firstlogic Solutions, LLC
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2019 National Postal Forum Workshop

May 6 @ 4:00 pm - 5:00 pm

Digging for Diamonds… How to Unlock Hidden Gems in Your Data

Please join Gina Greco, Manager of Data Services of CTRAC Direct/Midwest Direct and Tony Maas, Principal Consultant of Firstlogic Solutions at the 2019 NPF Workshop – Digging for Diamonds… How to Unlock Hidden Gems in Your Data.

  • An effective mail campaign doesn’t start when the ink hits the paper – it starts with the quality of the data.
  • Data can be like a diamond in the rough. Apply the right adjustments here and there and its value and effectiveness goes up tremendously.
  • Address cleansing and presorting are critical components to any mail campaign, but stopping there undermines the real potential in your data.
  • That’s why repeatable and high quality data hygiene that goes beyond standard cleansing is critical to optimizing data in ways that produce successful campaigns time and time again.
  • DIGGING FOR DIAMONDS…HOW TO UNLOCK HIDDEN GEMS IN YOUR DATA
    Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 141

    Details

    Date:
    May 6
    Time:
    4:00 pm - 5:00 pm
    Website:
    http://npf.org/

    Venue

    Indiana Convention Center
    100 S Capitol Ave
    Indianapolis, IN 46225 United States
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