35 Years of Firstlogic Software

3 minute read

Firstlogic has long been synonymous with data quality excellence, standing the test of time in the industry. In fact, Firstlogic software has been a trusted name in the data quality software space for over three and a half decades. For those interested in diving deeper, keep reading to learn more about the history of our software and how the Firstlogic name came to be.

Firstlogic, originally known as Postalsoft, was founded by Doug Schmidt in LaCrosse, Wisconsin, in 1984. During this period, Firstlogic developed its Postalsoft software suite, including many of our own flagship products that continue to serve as essential tools for enterprise data quality today.

In 2006, Firstlogic, Inc. became part of Business Objects, which later merged with SAP in 2008. We began our independent journey as Firstlogic Solutions, LLC shortly after, further expanding our services to include SAP’s data quality solutions.

Now headquartered in Duluth, Georgia, Firstlogic Solutions is committed to empowering marketing teams, data analysts, and operational departments across the U.S. We emphasize accurate data optimization, personalized communication, and unparalleled customer service. Our team of development and support professionals constantly seeks innovation, aiming to add value to our products.

And our Firstlogic product offering has grown as a result. Today, we offer the following software products as a part of our Firstlogic Data Quality Suite: 

Address IQ® includes our suite of postal address correction and enhancement solutions such as USPS and Canada Post Address Cleansing & Verification, national change of address (NCOA), mail delivery route sequencing, geocoding, and file preparation. Long-time customers will remember the previous name for the software, Firstlogic ACE® (Address Correction and Encoding). As of May 2022, all of the functionality from Firstlogic ACE has consolidated under the Firstlogic Address IQ product.

Match IQ™ which provides powerful data matching, deduplication, householding, and data consolidation by leveraging sophisticated fuzzy matching algorithms including both deterministic and probabilistic matching techniques to identify unique relationships.   Long-time customers will remember the previous name for the software, Firstlogic Match/Consolidate®. As of March 2022, all of the functionality from Firstlogic Match/Consolidate has consolidated under the Firstlogic Match IQ product.

DataRight IQ® which parses, standardizes, and enhances all types of data, including names, firms, email addresses, phone numbers, account numbers, and dates, as well as user-defined patterns and data.  

GeoCode IQ™ which transforms physical mailing addresses into precise latitude and longitude coordinates and appends census and demographic data for target marketing, regulatory compliance, fraud detection, tax compliance, and business planning. 

Enhance IQ® which is a hybrid on-premise/in-cloud platform delivering on-demand services to enhance marketing databases and mailing lists with U.S. and Canada address validation, change of address, geocoding, data matching, data suppression, data appending and consumer demographic enhancement. 

Workflow IQ® which allows customers to embed address cleansing, data cleansing, matching and enhancement capabilities inside custom workflow applications via Java, .NET, and C++ APIs. 

Additionally, we sell, service and support the following SAP products:  

For over 35 years, the team at Firstlogic has provided companies with tools to improve the quality of the data they need to achieve their business goals. Here’s to 35 more!