Geospatial Marketing

use case

Geospatial Marketing

Apply geospatial data to recognize prospects or identify patterns conducive to creating the desired response to a marketing campaign.


Marketing needs data

Marketing initiatives requires the correct data quality approach in order to target the correct customers.


Personalize marketing with location information

Target potential customers within a radius of a brick-and-mortar location.

Promoting products and services targeted to specific geographic regions such as beaches, lakes and mountains.

Identifying a street address or location name located near a latitude/longitude using reverse geocoding.

Assigning sales territories by precise geographic regions not provided by Zip Codes,

Identifying census tract & parcel numbers for regulatory compliance.

Software for Geospatial Marketing:

Regulatory Compliance
Data Stewardship