Apply geospatial data to recognize prospects or identify patterns conducive to creating the desired response to a marketing campaign.
Marketing needs data
Marketing initiatives requires the correct data quality approach in order to target the correct customers.
Personalize marketing with location information
Target potential customers within a radius of a brick-and-mortar location.
Promoting products and services targeted to specific geographic regions such as beaches, lakes and mountains.
Identifying a street address or location name located near a latitude/longitude using reverse geocoding.
Assigning sales territories by precise geographic regions not provided by Zip Codes,
Identifying census tract & parcel numbers for regulatory compliance.
Software for Geospatial Marketing: