Oct 29 2024 | ArticlesWhat is Saturation Mailing?Saturation mailing is a form of direct mail that targets nearly all residential addresses and businesses within a specific geographic area or postal route.
Sep 30 2024 | ArticlesUsing Residential Delivery Indicators (RDI)This classification is critical for organizations that need to optimize shipping costs, determine service eligibility, or conduct market segmentation.
Sep 03 2024 | ArticlesUnderstanding Postal Rate ChangesThe cost of sending mail through the United States Postal Service (USPS) has been steadily rising for over a century, with few exceptions. For those tracking these changes over time, it’s clear that the mechanisms behind rate increases are complex and heavily influenced by legislative and economic factors. In this article, we will explore the…
Aug 07 2024 | ArticlesData Quality in the Financial SectorIn the financial services sector, inaccurate or outdated data can cause significant issues, affecting countless transactions and interactions. This is why financial data quality management is crucial—poor data impacts many aspects of the business. Consequences of data inaccuracies can be severe, impacting customer experience, revenue, and regulatory compliance. This article highlights the benefits of maintaining…
Jun 30 2024 | ArticlesA Guide to Data LineageData lineage is a pivotal aspect of data management, providing business users with the ability to understand and trace the journey of data from its original source to its final usage. By offering a transparent view of data’s lifecycle, data lineage ensures the reliability and quality of data, which is essential for making informed business…
May 15 2024 | ArticlesUnderstanding USPS Returned Mail CodesUSPS returned mail codes are specific codes used by the United States Postal Service (USPS) to categorize and explain the reasons why mail cannot be delivered as addressed.
Apr 17 2024 | InsightsThe Role of Data AccessibilityIn the landscape of enterprise data management, Data Accessibility stands as a cornerstone, influencing not only the immediate usability of data but also its overall quality and integrity. This characteristic pertains to the ease with which data can be obtained when required, playing a critical role in the efficiency and effectiveness of decision-making processes within…
Feb 26 2024 | ArticlesA Business Guide to Data CompletenessData completeness is a critical aspect of data quality that refers to the extent to which data is up-to-date and comprehensive.
Feb 07 2024 | ArticlesWhat is the difference between a Mailing Address and a Physical Address?A mailing address is where you get your mail, but it doesn’t always match your physical address.
Dec 01 2023 | ArticlesA Business Guide to Fuzzy MatchingLet’s look at two simple data records one might find in any company’s customer database: RECORD 1: John Smith Jr, 123 Washingtn St SW, Atlanta, GA, 30315 RECORD 2: Jonathan K Smith Jr, 123 SW Washington St, Atlanta, GA, 30315 If it were your job to find duplicates manually using common sense, you would likely…
Nov 16 2023 | ArticlesA Business Guide to Data AccuracyKnowing your business becomes a guessing game if the correctness of your data can’t be trusted.
Oct 31 2023 | ArticlesMaking the Case for NCOANCOA stands for National Change of Address, a service provided by the United States Postal Service (USPS) that allows companies to update their customer databases with the latest address information. This service is crucial for enterprise companies as it helps them maintain accurate and up-to-date customer data. By using NCOA, companies can ensure their mail,…
Oct 23 2023 | ArticlesWhat is Data Profiling?Data profiling is analyzing and examining data to gather insights and understand the quality, structure, and content of the data. It involves examining various attributes of the data, such as data types, patterns, relationships, and values. With data profiling, organizations can gain a comprehensive understanding of their data, which is crucial for ensuring data quality…
Sep 25 2023 | InsightsWhat is a Data Mesh?A new term, the data mesh, describes an innovative method for data management.
Sep 11 2023 | ArticlesWhat is a Data Fabric? Making Sense of the TrendHow data quality tools fit into this novel data management architecture.