Learn how retailers govern their data with Firstlogic

In the world of retail, it’s crucial that you use validated customer shipping addresses that really work. Retailers rely on Firstlogic software to keep clean customer records and standardize postal addresses for no-hassle deliveries.

Who we work with

department & consumer goods stores
e-commerce & online retailers
travel & tourism

Some of our Customers

How Firstlogic helps retailers

Build location-based customer profiles
- Build customer profiles appended with postal address, latitude-longitude geocoding, and ZIP+4
- Break down data silos to track customer data for omni-channel marketing, segmentation, and retention
Increase delivery speed and reliability
- Standardize addresses using our certified and prebuilt USPS database
- Enhance customer addresses with ZIP+4 values, proven to result in faster and more precise shipping to customers
Prevent accidental duplicate mail to marketing recipients
- Firstlogic Match IQ can easily de-duplicate repeated customer records
- Avoid negative customer experiences by avoiding duplicate promotional material in the mail

Build customer profiles appended with postal address, latitude-longitude geocoding, and ZIP+4
Break down data silos to track customer data for omni-channel marketing, segmentation, and retention

Standardize addresses using our certified and prebuilt USPS database
Enhance customer addresses with ZIP+4 values, proven to result in faster and more precise shipping to customers

Firstlogic Match IQ can easily de-duplicate repeated customer records
Avoid negative customer experiences by avoiding duplicate promotional material in the mail

Today, simply tracking a package isn’t enough. Retailers and brands that want to thrive need to invest in people, processes and tools that positively impact last mile delivery and customer loyalty.

Kirsten Newbold-Knipp, chief marketing officer at Convey. Third annual consumer expectations study.

Firstlogic solutions for retailers

On-Premise Address Verification

The solution to standardizing postal addresses in your customer database.

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Data Cleansing

Learn about Firstlogic's solution for cleansing bad data and reaching "golden records".

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Data Matching / Deduplication

Deduplicate customer data with Firstlogic's data matching solution.

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Customer Story

C.TRAC Direct is powered by Firstlogic

Problem

Direct mail is increasingly data-driven. C. TRAC Direct builds solutions for their customers to drive response with targeted communications. Large data files are common at C.TRAC Direct. They mail over 2 million pieces per day.

Solution

C.TRAC Direct has been using Firstlogic’s products to process a diverse collection of applications, dealing with many different data types. The staff relies on DataRight IQ® to handle demanding tasks that require flexible and creative solutions.

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