The National Postal Forum (NPF) is back! After pandemic-forced cancellations and transitions to virtual formats, the original, in-person event will be staged in Phoenix, Arizona May 15-18, 2022. Organizers expect to put on an exciting and well-attended affair. As we have done for many years, Firstlogic Solutions supports this event and will be present as an event sponsor and an exhibitor on the show floor.
The postal forum is the event that partners directly with the US Postal Service to provide comprehensive educational content, networking opportunities, and information-sharing. Attendees include USPS representatives, postal customers, and companies that support the mailing community with goods and services. The conference also draws interest from organizations and individuals who work in many areas of marketing and customer communications.
Some marketers may undervalue a conference focused on physical mail, but the NPF isn’t just about postal mail anymore. The USPS and vendors of products and services for the mailing industry that support and attend this event know that postal mail is just one component of corporate communication strategies. Every organization that uses postal mail to communicate with customers and prospects is also reaching out via email, text messages, mobile apps, social media, and other channels via integrated and personalized campaigns. Ensuring those strategies produce results requires expertise in each of the channels deployed. Strategies, technologies, rates, and regulations change often in postal mail. Those who use the mail must keep up on the latest developments to take full advantage of all this channel offers.
Now, more than ever, it’s important to understand how to best use postal mail and make every dollar invested in the channel worthwhile. At the NPF, over 100 industry experts and USPS representatives present material that showcases innovative uses of mailing and shipping applications. Educational sessions show industry professionals and business owners how to improve their mailing operations and increase profits.
The USPS continues to innovate, and the NPF is where you can learn about the latest developments. Check out the USPS’ technology roadmap, ask questions, and get the information you need to plan for future development within your own organization.
This year, the planned educational session tracks include:
- Delivering Innovative Technology
- eCommerce: Steps to Shipping Success
- Leadership & Professional Development: Characteristics
- Operations: Fulfilling the Needs of Your Customers
- Pushing The Envelope: Why Mail Works
We think the National Postal Forum is important. That’s why Firstlogic lends our support. If you have the opportunity to attend, we’d love for you to stop by booth 702 to say hello. Meet the Firstlogic team and talk about your company’s plans for address and data quality in the coming months.
You can get a free exhibits-only pass from Firstlogic. Register for the event at https://registration.npf.org/login. Complete the registration information and choose “Exhibit Hall Pass” as the registration type. Enter the discount code FEHP2022 and the National Postal Forum will reduce your cost to zero.
We hope to see you there!
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